Thursday, February 28, 2013


Okay, so we have all heard about Rimmel London's Wake Me Up Foundation that everyone in the UK is raving about! Well, I decided that I was tired of checking websites to find out when this product was going to launch in the US so I sent an email to Rimmel inquiring when it would become available. This, unfortunately, was their reply:

Thank you for asking about Rimmel Wake Me Up Foundation. We're sorry to disappoint you, but this product is not available for sale in the United States. Unfortunately there are no current plans to launch this product and there are no retailers that will deliver product into the U.S. We apologize for any inconvenience this may cause you. 

The products we did launch from our Wake Me Up collection are Rimmel Wake Me Up Concealer and Shimmer Balm, which you can locate at authorized retailers that include most major CVS, Rite Aid, Walgreens, Duane Reade, Wal-Mart, K-Mart, Sears, ULTA and Target stores.

WOW. Talk about disappointing. I do not understand why the UK and Canada have received this product and they don't even know if we will ever get it. I guess at least we will be able to purchase the concealer and shimmer balm. Just thought I should share this with the beauty community so that no one gets their hopes up about this foundation coming to the US anytime soon. 

Hope this helps those of you who had questions about it:)

Photo Courtesy of


  1. Ughh that is no good! I've been wanting to try this too. Well, guess I'll have to try the concealer. Thanks for looking into it!

    <3 Julie

  2. Im very disappointed too as we have Rimmel products here in Egypt but not this foundation. I'm dying to get it "augh"

  3. You can buy it on :) I think the company is based in the uk but there's free worldwide delivery. At €10 (not sure what it is in dollars) it's cheaper than on the highstreet here. Check it out here: :) hope I helped!

  4. The people in customer service are never told about marketing plans. They said the same thing about the Apocalips/Show Off Lip Lacquer, and a few months later it turned up in the US. ;)

  5. The US ASOS has it too for $15.26, but I just purchased it for $11 and some odd cents from them when it was on sale and it's free shipping!

  6. That sucks, I've also been looking for the wake me up concealer everywhere and I have yet to find it!